Cookie Policy
We help companies that sell to Gov & Education manage the public institution procurement lifecycle.
Last updated: May 13, 2026
Starbridge.ai (“we”, “us”, “our”) uses cookies and similar technologies on our website to operate the site, understand how visitors use it, improve performance, and support marketing and analytics activities.
This Cookie Policy explains what cookies and similar technologies we use, why we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. We may also use similar technologies, such as local storage and session storage, which store information in your browser.
These technologies can help websites function, remember choices, measure performance, analyze visitor behavior, and improve the user experience.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
a. Necessary Cookies
Necessary cookies are required for the website to function properly. These may support security, page navigation, consent management, or other basic website functionality. Necessary cookies generally cannot be disabled through our cookie banner because the website may not work properly without them.
b. Analytics, Marketing, and Attribution Cookies
Analytics, Marketing, and Attribution Cookies help us understand how visitors use our website. They allow us to measure website traffic, evaluate page performance, understand visitor engagement, and improve the website experience.
Analytics, Marketing, and Attribution Cookies and similar technologies are used only where permitted by applicable law and, where required, after you provide consent through our cookie banner or cookie preferences tool.
c. Marketing and Attribution Technologies
Some technologies may help us understand marketing performance, attribute conversions, or evaluate visitor intent. Depending on the tool and applicable law, these may be treated as analytics, marketing, or both.
3. Cookies and Similar Technologies We Use
The following cookies and storage technologies may be used on our website depending on your consent choices.
| Provider | Name | Type | Purpose | Retention |
|---|---|---|---|---|
| Datadog | _dd_s | Cookie | Datadog Real User Monitoring session cookie that batches events from the same user session. | Session |
| Tella.tv | tella_analytics_session_id | Session Storage | Analytics for the Tella.tv video player. | 30 days |
| Tella.tv | tella_analytics_last_active | Session Storage | Stores the user’s last analytics activity time to measure sessions and engagement with Tella videos and pages. | Session |
| Unify Intent | unify_session | Local Storage | Stores a unique session identifier to group page views and interactions into a single visit for analytics and intent scoring. | 30 days |
| Attribution App | _attrb | Cookie | Stores a unique visitor identifier and attribution metadata to measure marketing channel performance and conversions across sessions. | 12 months |
| Google Analytics | _ga | Cookie | Registers a unique ID used to generate statistical data about how the visitor uses the website. | 2 years |
| Google Analytics | _ga_6XSYN5HFTV | Cookie | Used by Google Analytics 4 to collect data about website visits, including first and most recent visit dates. | 2 years |
| HubSpot | __hssc | Cookie | Used for website analytics to track session data. | 30 minutes |
| HubSpot | __hssrc | Cookie | Used for website analytics to determine whether the visitor has restarted their browser. | Session |
| HubSpot | hubspotutk | Cookie | Used for visitor identification and user authentication. | 2 years |
| HubSpot | __hstc | Cookie | Used for website analytics to track visitors and sessions. | 2 years |
| Microsoft Clarity | _cltk | Session Storage | Used to collect information about how visitors interact with the website to help create reports and improve the site. | 1 year |
| Microsoft Clarity | _clsk | Cookie | Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. | Session |
| Microsoft Clarity | _clck | Cookie | Used to collect information about how visitors interact with the website to help create reports and improve the site. | 1 year |
| Leadfeeder | _lfa_expiry | Local Storage | Stores the expiry timestamp for the Leadfeeder visitor tracking cookie. | Persistent until manually cleared |
| Leadfeeder | _lfa | Local Storage / Cookie | Used to identify companies visiting the website via IP resolution. | 2 years |
| Unify Intent | IndrX3VHWjFZU3U4X0NVRnJDUE16blhRUFdlU1g1ZHlGZHdvc2YzMzZpR0NGX3VuaWZ5X3Nlc3Npb24i | Local Storage | Used to identify companies and people visiting the website, track on-site behavior and campaign source, and sync intent signals to sales and marketing tools. | 13 months |
| Attribution App | _attru | Local Storage | Stores a unique visitor identifier to link marketing touchpoints and conversions across visits for attribution reporting. | 12 months |
| Attribution App | _attrb | Local Storage | Attributes marketing campaigns and tracks user journeys across sessions to measure advertising performance and revenue impact. | 13 months |
| _gcl_ls | Local Storage | Used by Google advertising tools to understand user interaction and generate analytical or conversion data. | 90 days | |
| Google Ads | _gcl_au | Cookie | Used by Google Ads to store ad click information and attribute conversions outside the landing page. | 3 months |
| Meta | lastExternalReferrer | Local Storage | Detects how the user reached the website by storing the last referring URL. | Persistent |
| Meta | lastExternalReferrerTime | Local Storage | Stores the time associated with the last external referrer. | Persistent |
| Meta | _fbp | Cookie | Used by Facebook/Meta to deliver advertising products, including real-time bidding from third-party advertisers. | 3 months |
| li_adsId | Local Storage | Stores a unique visitor identifier used by LinkedIn Ads for conversion tracking and audience matching across sites using the LinkedIn Insight Tag. | 30 days |
4. Third-Party Providers
Some cookies and similar technologies are provided by third-party services. These providers may process information according to their own privacy policies.
- Datadog: https://www.datadoghq.com/legal/privacy/
- Tella.tv: https://www.tella.com/legal/privacy-policy
- Google Analytics: https://policies.google.com/privacy
- HubSpot: https://legal.hubspot.com/privacy-policy
- Microsoft Clarity: https://privacy.microsoft.com/en-us/privacystatement
5. Managing Your Cookie Preferences
You can manage your cookie preferences at any time through our cookie banner or by clicking the “Cookie Settings” link in the footer of our website.
Through the cookie preferences tool, you can accept optional cookies, reject optional cookies, enable or disable certain cookie categories, and change or withdraw your consent later.
Necessary cookies may remain active because they are required for the website to function.
6. Withdrawing Consent
If you previously accepted analytics or other optional cookies, you can withdraw your consent at any time by reopening the cookie preferences tool and disabling the relevant category.
After you withdraw consent, we will stop using optional cookies where technically possible. Some cookies already stored in your browser may remain until they expire or until you delete them manually through your browser settings.
7. Managing Cookies in Your Browser
You can also control or delete cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive a warning before cookies are stored.
Please note that disabling certain cookies may affect how the website functions.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time if our website, tools, or cookie practices change. Changes will be reflected with a revised “Last updated” date at the top of this page.
9. Contact Us
If you have questions or requests regarding this Cookie Policy or how we use cookies, contact us at:
Starbridge.aiEmail: support@starbridgebudgets.app
Starbridge Inc, 169 Madison Ave, STE 11217, New York, New York 10016
